DEWALT Power Tools
unites with
AT&T Broadband in motorsports
TOWSON, Md. (June 18, 2002)
— DEWALT Power Tools announced today it will 
continue its marketing alliance with AT&T Broadband by spotlighting a special AT&T Broadband paint scheme at three races during the 2002 season.
The AT&T Broadband paint scheme will be the primary signage on the No. 17 Ford Taurus driven by Matt Kenseth at the Dodge/Save Mart 350 at Sears Point, the Pepsi 400 at Daytona International Speedway and the New Hampshire 300 at New Hampshire International Speedway. In addition to the specially designed cars, AT&T will be featured underneath the DEWALT logo on the rear quarter panels of the car for the duration of the 2002 season.
AT&T Broadband, a
business unit of AT&T, is the
nation’s largest broadband services company, providing analog and digital television entertainment services to nearly 14 million customers across the nation. The company also provides advanced services, such as high-speed cable Internet services and competitive local phone service. AT&T Corp.
(NYSE:T) is the
world’s leader in telecommunications services and technology.
“AT&T Broadband is pleased to continue our relationship with DEWALT on the NASCAR circuit,
and we look forward to sharing a winning season with our outstanding driver, Matt
Kenseth,” said Karin Rutstein, director of best practices for AT&T Broadband.
“NASCAR fans 
appreciate reliable and hardworking cars, and we believe that the DEWALT and AT&T brands fit these characteristics, making this relationship a perfect
fit.”
“One of the unique aspects of DEWALT Racing is our relationship with our marketing partners,” stated Jon Howland, Motorsports Manager for DEWALT Power Tools.
“This special paint scheme effort will allow AT&T Broadband a unique opportunity to market to their customers. We hope the AT&T car has as much success as the DEWALT car has had this year. With Matt Kenseth behind the wheel they have a great opportunity to get to victory
lane.”
